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Tips and Best Practices: Media Relations Skills and Tactics

For the past 30+ years, journalists at the annual College Media Conference, hosted by the Council of Independent Colleges and the American Association of State Colleges and Universities, have shared tips and best practices for campus PR pros to gain coverage for their institutions. This series of blog posts highlights the advice of journalists and PR experts on “Perfecting Your Pitch,” “Social Media Tips and Best Practices,” “Pitching Science Reporters,” and “Crisis Communications Best Practices,” and ends with a short post on “Journalists’ Pet Peeves.”


Journalists’ Pet Peeves

  • University websites that do not post media contacts clearly.
  • College and university staff who call reporters after sending them a press release to ask whether the reporters received it.
  • Press releases that are irrelevant, say nothing, are full of jargon, or contain attachments.
  • Offers to contact an expert when the expert is unavailable or unprepared to speak.
Laura Wilcox